''Gold is money. Everything else is credit.''

— J.P. Morgan, testimony before the Pujo Committee, U.S. Congress, 1912

We live in a debt-based economic system.

Fiat currencies (euro, dollars, pounds, etc.) are created out of nothing, with no real limits, and their value steadily erodes year after year.

In this scenario, physical gold stands as one of the few certainties: a millennia-old store of value, universally recognized and independent from the banking system.

Why does currency lose value while gold remains stable?

Every year, massive amounts of new money are injected into the economy — but gold remains rare, tangible, and limited.
This scarcity causes its value to rise over time, simply because its purchasing power stays constant, while everything else around it loses value.

Safeguard your financial freedom with physical gold

Why does gold increase in value over time?

Currency depreciates, but gold remains.
Every year, massive amounts of new money are injected into the economy — but gold stays rare, physical, and limited.
This scarcity causes its value to rise over time, simply because its purchasing power remains stable, while everything else around it loses value.

As shown by charts over the last 20 years, gold has achieved an average annual growth of 10% to 15%.
This isn't about “getting rich overnight,” but about not becoming poorer — as is happening to millions of people.

In a world where everything is devalued, those who protect their capital become wealthier by default.

The Strategy of the Elite

Those who hold great wealth don’t invest in paper.
The elite avoid exposure to the risks of fiat currency.
Instead, they buy real, physical gold — in bullion — stored in private safety deposit boxes that guarantee maximum privacy and control.

For this reason, there are laws that allow gold investments to be made in a private and secure manner.

With Serenity Trust, you can do the same.
Legally, discreetly, and securely.

The Client Can:

Physically withdraw the gold at any time
Resell it to the same bullion dealer in a simple and transparent way
Store even small quantities, with no restrictions or minimum thresholds

The service includes a custody fee, but the bullion dealer’s business model is primarily based on:

Buy/sell transaction commissions
The professional, insured storage of the gold

In Summary:

Gold held with a bullion dealer is real, tangible, insured, and legally yours.

It is a form of asset protection that offers security, accessibility, and true autonomy — outside the logic of a system based on debt and credit.

The decision to buy physical gold comes from a deeper understanding of the traditional banking system.

When you deposit funds in a bank, you do not actually own that money.
Technically, you become a creditor of the bank: you hold a claim equal to the amount deposited, but you do not have legal ownership or physical possession of the funds.

In other words, the money belongs to the bank, which agrees to return it upon request — unless extraordinary events occur, such as crises, freezes, or insolvency.

Moreover, bank deposit insurance is limited — typically up to £85,000 in the UK or €100,000 in Europe per depositor.
Anything above that amount is not guaranteed.

By contrast, purchasing physical gold through an authorized bullion dealer grants full legal ownership.

A bullion dealer is not a bank, but a regulated custodian that stores gold on behalf of the client, who remains the sole and full legal owner of the asset.

Furthermore, gold stored with a bullion dealer is fully insured against theft, robbery, and other risks, for the entire value of the metal, with no predetermined limits as in the traditional banking system.

Why buy physical gold?

Our service

Opening a safety deposit box for physical gold storage in Switzerland, in the name of your Trust

We assist you in:

Opening a private safety deposit box in Switzerland, with a trusted and authorized bullion dealer
Purchasing 24-carat investment-grade gold bars, through a secure and compliant procedure
Storing the gold in your own deposit box, registered under the name of the trust and protected through asset segregation
Operating within a system not subject to cross-border tax reporting obligations
Enjoying full tax exemption on capital gains, under the legal framework of the Jersey Trust

Switzerland is the global capital of investment gold, and it’s right there that you can build your personal reserve, outside the system, in full compliance with both national and international regulations.

Smart investments are those that are easy to understand, explain, and control.
Gold is all of that — and much more.